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Peyton Manning as a “strategic advisor”

“Manning’s new role as strategic advisor to Riddell will encompass contributions in product development, community and charitable initiatives, internal programming, and special projects directed by Riddell executive leadership,” the company said in the release.

The development comes at a time when the VICIS helmet is set to debut in the NFL, and amid plenty of buzz that the VICIS product could help with the reduction in the severity of head injuries.

While no helmet can completely prevent concussions, given that many occur when the head stops moving abruptly and the brain caroms off the cranium, concussions arising from the application of external forces to the head can be minimized. Whether it’s VICIS or Riddell or some other company, the goal should be to design a helmet that reduces brain injuries to a minimum.

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